There is no better time than today, January 1st, to flesh out your plan to take your blog to the next level this year. As anyone who knows me is well aware, I stress comments second only to great content as the path to success for your blog.
Comments are the life-blood of your blog and the best way to send out a line to any other blogger. But how much thought have you put into what comments you will approve, and what comments you will reject? How do you respond to your comments? What are your goals while leaving comments?
Now I know this idea has been proposed plenty of times, but I want to urge you all to reflect on one simple concept when it comes to comments: Advancing the discussion. So many comments amount to little more than “thanks for the great info” or “I agree” or “wonderful tip, I’ll have to try that”. Essentially, these comments do nothing more than stick a small sign in the ground that says “I was here” and a link back to your blog. That’s all well and great, but if you’re trying to comment as a strategy to draw traffic, you know know that no one is going to have any interest in the link back to your blog unless you’re saying something interesting.
So here are some rules that I’ve borrowed from this article on Venture Hacks, which was summing up this article by Edward Tufte.
First, the rules call for only approving comments that advance the quality of discussion in a civil manner. The focus should be placed on the quality of discussion for the reader. This rule also states that simply agreeing or disagreeing with a post is irrelevant and should not be approved.
Second, the rules call for correcting basic spelling and grammar.
Third, the rules call for comment quality setting the precedent and standard for all future posts.
Fourth, the rules call for not approving comments that are borderline acceptable, if their overall effect lowers the quality of the discussion.
Fifth, the rules call for deleting comments in the future if you are looking back over a post and determine that a certain comment did not advance the discussion.
Sixth, the rules call for thanking commenters and highlighting good comments.
All of this is based on advancing the discussion
In case you haven’t figured it out, this entire comment strategy is based on advancing the discussion. The problem is, for many small bloggers, they may not be getting any comments at all that truly advance the discussion. The strategy doesn’t do much to recommend how to get the first few quality commenters. I submit that you could specifically solicit for quality comments from other bloggers in your niche.
But the bottom line is that this is a strategy to build a more sophisticated blog, and it will require a more sophisticated audience who has a genuine interest in good discourse. If done right, this strategy would attract more sophisticated readers in turn to comment and participate. But a sophisticated blog may or may not be your goal.
Sophistication is a great niche in the blogosphere
So why go through all the trouble to keep the level of dicussion in your comments sophisticated? Why go through all the trouble to leave sophisticated comments on other’s blogs? I mean, after all, leaving sophisticated comments requires a lot of time, energy, and thought.
The answer is simple. You will stand out. Sophistication is a niche in the blogosphere. Many people are craving a sophiticated level of discource and exchange, and are left wondering where to find it. Many bloggers wished that the quality of the comments they received would be higher. So, by playing by these rules, both when leaving comments for others and approving comments on your own blog, you set your personal standard and personal “brand” in the blogosphere as one of sophistication. People craving sophistication will start flocking to your blog to hear what you have to say, and will pay special attention to your comments.
Here at Entrecard, anyone is welcome to comment. We won’t be deleting people’s comments that don’t “advance the discussion.” However, if you are a blogger looking to tap into a very powerful niche, I would suggest you consider going the high road as outlined above. It will certainly make you stand out in a blogosphere that is seeing increasing saturation and competition.
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